Just like Google matters for search, it also matters for Social Networking.  According to a recent study published by Janrain, Google still hold the market share for Social Media Logins across the web running thier application.

Across the 300,000 websites using Janrain Engage, Google remains the most popular provider. Facebook has improved its position by 3% compared to three months ago, and Twitter’s overall share has improved from 5% to 7% of overall login preference. Yahoo! has held constant at 14% share.

An analysis of various industry verticals tells a different story.  Yahoo! was the prevailing provider among news media companies three months ago, comprising 34% of social logins on sampled sites.  During the past quarter, Facebook’s share in this segment has grown at the expense of Yahoo!, Google and AOL.  Despite the moderate decrease this quarter among the 25 sites sampled, news media sites remain one of Yahoo!’s highest-performing verticals in terms of social login preference.  Keep an eye on Twitter, as it improved from 4% to 6% share in this vertical over the last quarter.

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