Just like Google matters for search, it also matters for Social Networking.  According to a recent study published by Janrain, Google still hold the market share for Social Media Logins across the web running thier application.

Across the 300,000 websites using Janrain Engage, Google remains the most popular provider. Facebook has improved its position by 3% compared to three months ago, and Twitter’s overall share has improved from 5% to 7% of overall login preference. Yahoo! has held constant at 14% share.

An analysis of various industry verticals tells a different story.  Yahoo! was the prevailing provider among news media companies three months ago, comprising 34% of social logins on sampled sites.  During the past quarter, Facebook’s share in this segment has grown at the expense of Yahoo!, Google and AOL.  Despite the moderate decrease this quarter among the 25 sites sampled, news media sites remain one of Yahoo!’s highest-performing verticals in terms of social login preference.  Keep an eye on Twitter, as it improved from 4% to 6% share in this vertical over the last quarter.

Read entire article here.

When talking with businesses about their websites, I often hear folks brag about their great placement on Yahoo or Bing, but rarely does anyone brag about being on the first page or first listing of Google.

When I ask them why they are not on Google, they generally look down and say [insert your favorite excuse here] and ask if there is anything I can do about that. If you look a the little picture here, you see that Google now commands almost 70% of the search engine market.  Even if you were all ten listings on the first page of Yahoo and Bing, it might only bring your advertisement to maybe 15% of those looking for your services.

At Ask a Friend Publishing Company, we help local businesses by getting them onto the first page of Google, and get top listings on Google for their local keywords.  If you have a business in [location] and want your website to come up for a given [keyword] as a local listing, then we can help you get there when someone searches for [location keyword] or [keyword location]

For Google, when someone has their location set (if you have a Gmail account and are logged in, you have a location set), it will also show local results. Google Matters Folks, because it is where 70% of those looking for something search.