SEO

Organic Search Engine Optimization

The founder of Ask a Friend Publishing has been running Internet companies since the days when registering a domain name was a simple as sending an email to registrar @ internic.net;  not all of them have been successful (it was hard to compete with AOL in the early days of dial up).

Can your current web master or online marketing manager claim that much experience?

On page Search Engine Optimization

Search engine optimization starts on your web site itself, with what we refer to in the industry as on page optimization. This is a fancy way of saying we can control them explicitly. Things like the domain name itself, page names (both converting to keyword rich URLs), titles, headings, and meta tags are all considered controllable on page items ripe for search engine optimization.

I could go onto the next level of on page optimizations, but you would be surprised how many web sites fail at these basic SEO techniques, which account for up to 80% o the popularity of their site.

Off Page Search Engine Optimization

The other side of SEO is how the search engines view you in relation to the rest of the world wide web. This is off page optimization and takes into things we cannot always control directly (although a lot of it we can control, if you know how).

Off Page search engine optimization includes such items as number of back links, quality of back links, variety of back links, back link anchor text to page topic relevancy, site cohesiveness, etc. Basically, it is all the things that link you into your place in the world wide web. More links means importance; links from other important sites means importance.

The obvious goal of any SEO effort is to increase traffic to your web site and  to increase the conversion rate of those visitors into customers. Lots of traffic from people who never buy product is a waste of time and resources.  Nothing in Internet Marketing is a simple as it seams, and it is a moving target.

If you want to hire the best search engine optimization guru and business mentor inthe Roaring Fork Valley, call Owen: 970-704-5035